Put all your stakeholders on the same page with a CRM for real estate. Improve visibility, standardisation and processes with a single source of truth to assure that all stakeholders and customers are working off and contributing to the same data.
We [use Salesforce to] empower homeowners to self-solve simple issues that they might have after they move into the home...which is better for the customer because they have immediate resolution. And it's better for Lennar as far as enabling our customer care reps to focus on larger issues.
Daniel KeatingDirector of Product, Lennar
Enable agents and brokers to increase customer satisfaction, boost sales effectiveness and achieve better overall business performance with a CRM for real estate. Streamline processes, optimise operations and create highly personalised customer experiences.
Deliver insights to sellers, brokers and agents that make every interaction more effective. A powerful real estate CRM lets you supercharge your data with customisable, predictive and generative AI experiences.
Personalise every interaction with a complete, unified view across teams, subcontractors and third party systems. Enrich every touch-point with connected data directly in the flow of work.
Experience AI built into the flow of work, for any workflow, user, department and industry.
Activate all your customer data and empower your team with relevant insights and contextual data.
Personalise customer experiences and optimise campaigns with data-first solutions across channels.
Improve sales rep efficiency with automated, intelligent sales tools that help your business scale.
Make better business decisions with the world's leading data and analytics platform.
Track, manage and report on sustainability data with a complete ESG management solution.
Unlock automation, knowledge, AI and collaboration at the centre of an open, extensible platform.
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A real estate CRM manages client interactions across marketing, deal management and client service, using data to improve decision-making, inefficiencies and margins. It lets you manage client interactions over the entire lifecycle while driving profitable growth and operational excellence.
Salesforce CRM is organised in objects including leads, contacts, accounts, opportunities, campaigns and more. Your implementation team can use this out of the box structure then adapt it for your specific terminology and needs.
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce has commercial and residential real estate customers from the largest enterprises to small- and medium-sized businesses who use our solutions.
As a broker or realtor, having a CRM can be highly beneficial with insightful, actionable data at your fingertips; send automated emails for property nurturing; track interactions, notes and deals in one place; ensure consistent and professional communication; and manage your work efficiently.
First, consider your specific business needs. Salesforce empowers real estate companies with a CRM that helps manage risk and drive efficient growth. Our customisable, integrated platform, coupled with AI capabilities, positions it as the ideal solution for real estate firms seeking modernisation.
