The Greyhound Welfare & Integrity Commission (GWIC) is a regulatory agency that works to promote and protect the welfare of greyhounds, to safeguard the integrity of greyhound racing and betting to maintain public confidence in the greyhound racing industry.
It’s a mission that is just as much about people as it is about animals; if the team is going to be successful in keeping all greyhounds accounted for, they need to make it easy for people to report on their dog’s overall health and wellness, note any events that might impact the dog’s state, and work with GWIC on recovery or retirement plans when the time comes — something that was not the case with the paper-based system GWIC inherited upon its establishment.
So, the team launched e-Trac, a digital CRM and case management system on Salesforce that serves as a platform for GWIC’s regulatory activity, giving staff and customers a set of purpose-built tools to ensure dogs are safe and healthy as they participate in the racing industry.
Here are five best practices from that work.