See the trends shaping the future of small and medium businesses.

4 major trends. Insights from 2500+ SMBs. All in one report.

How are today's small and medium businesses growing? Find out in our 5th Small and Medium Business Trends report. Learn why:

79% of SMBs plan to offer contactless services permanently.
71% of growing SMBs say they survived the pandemic through digitisation.
42% of growing SMBs accelerated tech investments over the past year.
72% of SMBs grew their online presence over the past year.

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Fifth edition Small & Medium Business Trends Report 2021

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Here are the major small business trends from 2500+ leaders worldwide:

1. Communities and Governments Step Up

Animated Pie Chart showing 67%

Sixty-seven percent of SMB leaders say community support has been important to their company’s survival.

2. Customer and Employee Engagement Take Priority

Animated Pie Chart showing 71%

Seventy-one percent of SMBs say their customers expect online transactions and nearly the same proportion have an ecommerce presence.

3. SMBs Embrace the Digital-First World

Animated Pie Chart showing more than 50%

More than half of growing SMBs accelerated investments in sales and customer service technology over the past year.

4. SMBs Foresee Long-Term Changes

Animated Pie Chart showing 75%

Seventy-five percent of SMB leaders believe shifts they’ve made to their business operations over the past year will benefit them long-term.

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