Successful brands are building customer-driven relationships across marketing and commerce. Learn how you can build yours through connected tools, teams and data.
With connected marketing and commerce, your team can focus on building the perfect customer experience— from first click to basket.
Activate commerce data & events in your marketing channels to increase personalisation and revenue. Reach customers with highly personalised offers and build joint marketing and commerce campaigns with ease.
Activate unified customer profiles via Data Cloud and Journey Builder and deliver connected journeys across shop fronts, email, mobile and social. Send automated order confirmation emails with no configuration required.
With a complete suite of low-code tools, continuously test and improve web experiences, promotions and marketing messaging across every channel.
Personalise customers’ next best experiences in their journey based on unique behavioural data from marketing and commerce.
Drive conversions and engagement with personalised product recommendations, web content and real-time offers based on behavioural data.
Unify data across every touchpoint to create more targeted audience segments across marketing and commerce. Use waterfall segmentation to avoid over-marketing to some segments, while prioritising others.
Use Agentforce Shopper to offer personalised, natural conversations and streamlined purchases via enterprise-wide data — like catalogue, product, customer preferences and behaviours.
With generative AI, generate persuasive email subject lines and body copy that incorporate brand voice and tone. Automatically optimise send times, messaging frequency, product recommendations and email content for each subscriber.
With out-of-the box analytics dashboards that combine customer, commerce and marketing data, you can understand and optimise segment performance across activations.
Our integrated marketing and commerce solutions can be tailored to your business. The editions and pricing below reflect all marketing and commerce products and offerings. It’s recommended you engage with a representative to determine the right needs for your business.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Selling online is very competitive. To be successful in ecommerce, you need tools to build an excellent, personalised shopping experience. You also want that experience to extend to marketing channels like email, mobile and social channels. Marketing software is a critical contributor to ecommerce growth. Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, email marketing automation, analytics and campaign management. The goal is to create meaningful engagement, drive customer connect and build loyalty by delivering relevant and valuable content or experiences.
Connecting your commerce and marketing systems helps your team break down silos, build connected experiences across digital channels and unify customer and performance data. When your tools are disconnected, you are also disconnected from your customers.
Marketing Cloud and Commerce Cloud are used by businesses of all sizes and in all industries. Businesses typically choose Salesforce for their ecommerce and marketing solutions when they want a flexible, feature-rich solution that will grow with their ambitions.
To choose the best commerce and marketing platform, it’s important to access the needs of your business today and in the future. Focus on feature-rich, scalable platforms that integrate with the systems you plan to use. Consider systems that simplify management across all commerce and marketing channels you use. Access platforms that enable you to create personalised, connected experiences for your customers.
