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Document Builder screen with a Pay Now button being drag-and-dropped. Next to it are pop-out windows titled 'Send Payment Link' and 'Order Detail'.

Embedded Commerce Apps

Embed commerce experiences at every touchpoint with ecommerce apps built directly into your CRM. Discover AI-powered embedded apps for sales, service, and marketing.

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Get value fast with embedded ecommerce apps.

See more growth, savings, and productivity with AI-powered commerce in sales, service, and marketing.

Automate reorders so sales reps can focus on building relationships.

Reorder Portal

Sell smarter with an ordering portal embedded in sales. Offer one-click reordering, order status tracking, and relevant help docs – all in one place.

A mobile phone screen shows Quick Reordering. A short flow at the top reads 'tems - Place Order.' Safety Goggles at a discounted price and a Demolition Jackhammer at a discounted price are listed below with 'Add' functionality.

Launch personalised portals for every customer fast with automated setup. Give reps time back to focus on building high-value relationships.

Reorder Portal window open showing three order numbers, each with a Reorder CTA button. Below, another Reorder Portal by Salesforce window has three different tabs: About this Template, Features, and Sales and Service Integrations.

Make it easy for reps to invite target buyers with next-best actions, powered by Einstein directly in Sales Cloud.

Salesforce Dashboard for Alpine Group with Account, Orders, and Next Best Action tiles open.
A mobile phone screen shows Quick Reordering. A short flow at the top reads 'tems - Place Order.' Safety Goggles at a discounted price and a Demolition Jackhammer at a discounted price are listed below with 'Add' functionality.
Reorder Portal window open showing three order numbers, each with a Reorder CTA button. Below, another Reorder Portal by Salesforce window has three different tabs: About this Template, Features, and Sales and Service Integrations.
Salesforce Dashboard for Alpine Group with Account, Orders, and Next Best Action tiles open.

Turn customer interactions into revenue-generating opportunities.

Pay Now

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Refocus sales reps on high-value activities by embedding payment links in existing sales channels — like an invoice PDF, accompanying email, or messaging bots.

Document Builder screen with a Pay Now button being drag-and-dropped. A side panel titled 'Components' is open.

Turn your service department from a cost centre into a revenue driver by embedding payment links into a chat, bot interaction, field service app, and more.

Smartphone SMS screen with message from Alpine group reading, 'Hi Claire, we noticed your invoice has an unpaid balance of $950. Pay the remaining balance now to avoid late feed. Automated response options read, 'Send me a payment link', 'I've paid for this invoice', 'Don't remind me again'.

Automate more transactions with Flow Builder. Prompt an SMS or email send with a payment link when items are back in stock or a cart is abandoned.

Flow builder screen open with workflow on the left, 'Create payment link + Back in stock message + end'. Smartphone screen with a back-in-stock text message is on the right.
Document Builder screen with a Pay Now button being drag-and-dropped. A side panel titled 'Components' is open.
Smartphone SMS screen with message from Alpine group reading, 'Hi Claire, we noticed your invoice has an unpaid balance of $950. Pay the remaining balance now to avoid late feed. Automated response options read, 'Send me a payment link', 'I've paid for this invoice', 'Don't remind me again'.
Flow builder screen open with workflow on the left, 'Create payment link + Back in stock message + end'. Smartphone screen with a back-in-stock text message is on the right.

Seamlessly service omni-channel orders.

Order Support

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Resolve cases faster and provide better customer experiences with consolidated customer and order data.

Top: Salesforce Service tab open with the word 'Orders' selected. Below: A profile picture of a person with the name Steven Boyle. In this profile contains a pop-out image of a solar panel with the text 'Order #28449067 Ready for pickup.' Below this pop-out is another item with text 'Arriving Tomorrow.'

View, manage, and modify orders in the service console.

Top left: an Order Management window is open with the title 'Order on Behalf of' and a CTA reading '+ Add a Product.' Bottom right: Add a Product window is open with a 'Search by SKU' search bar. 1 Item Found, and Recommended Items options are below.

Save time by using AI-powered bots to manage simple tasks like communicating order status, returns, cancellations, and more.

Two mobile phone screens side by side. Left: Northern Trail Outfitters site on the Order Detail page. 'Track Order' and 'Return Items' CTA buttons are at the top, below shows two jackets labeled 'Arriving Tomorrow.' Right: Northern Trail Outfitters site on the Select Items to Return page. The two jackets now have checkable boxes next to them. 'Return Selected Items' and 'Back to Your Orders' CTA buttons are at the very bottom of the screen.
Top: Salesforce Service tab open with the word 'Orders' selected. Below: A profile picture of a person with the name Steven Boyle. In this profile contains a pop-out image of a solar panel with the text 'Order #28449067 Ready for pickup.' Below this pop-out is another item with text 'Arriving Tomorrow.'
Top left: an Order Management window is open with the title 'Order on Behalf of' and a CTA reading '+ Add a Product.' Bottom right: Add a Product window is open with a 'Search by SKU' search bar. 1 Item Found, and Recommended Items options are below.
Two mobile phone screens side by side. Left: Northern Trail Outfitters site on the Order Detail page. 'Track Order' and 'Return Items' CTA buttons are at the top, below shows two jackets labeled 'Arriving Tomorrow.' Right: Northern Trail Outfitters site on the Select Items to Return page. The two jackets now have checkable boxes next to them. 'Return Selected Items' and 'Back to Your Orders' CTA buttons are at the very bottom of the screen.

Complete your Embedded Commerce Apps solution with products from across the Customer 360.

Digital Engagement

Lower costs and boost customer satisfaction with personalised experiences on your customers' favourite channels.

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Sales Cloud

The #1 CRM for sales helps you sell faster, smarter, and more efficiently.

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Service Cloud

Make support personal across self-service, contact centres, and in the field with built-in AI and real-time data.

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Data Cloud

Unify your customer data and take action on insights with AI and automation in real time.

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Get the most out of your ecommerce apps with thousands of partner apps and experts.

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Embedded Commerce Apps FAQ

Ecommerce apps are embeddable commerce services that unlock smaller, more bite-size innovation updates, bring together the customer journey, and automating growth on a unified platform. Apps can exist for a variety of services, including a reordering portal, order support features for service agents, and pay now capabilities that can be added to any process or channel.

Automation is a top priority for companies across every industry. Companies need to drive efficiencies and deliver frictionless personalised experiences from discovery to fulfilment. Commerce apps embedded into all of these touchpoints can help drive revenue, improve the customer experience and customer loyalty.

Businesses can embed commerce across sales, service, and marketing touchpoints to increase revenue streams, deliver personalised experiences for every customer, and de-risk new innovation by taking a step-by-step approach to testing and launching new commerce features on every channel.

When choosing the right ecommerce apps, prioritise the most important business use cases that you are solving for. Additionally, make sure that you choose a future-proof platform that is trusted, innovative, and lets you deliver success quickly.