What is Email Marketing?

Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.

50 Best Practices for Email Marketers

How do you get readers to click and read your emails? The answer is easy if you take it logically with these best practices.

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Advantages and disadvantages of email marketing

Advantages Disadvantages
Targeted: This lets you create personalised emails based on audience needs. Spam folders: If an email gets marked as spam, this is revenue down the drain.
Cost-effective: An affordable, high ROI strategy suitable for large and small businesses. Content overload: Consumers receive hundreds of emails every week, making it hard to stand out.
Scalable: Easy to scale your campaign as you grow. Attention span: Customers may skim through emails quickly, making it challenging to convey your value proposition.
Measurable: Allows for easy performance tracking through open and click-through rates. Design challenges: Due to email formatting, there are fewer opportunities for creative designs.
Direct communication: Personal emails allow businesses to build trust more easily with consumers. Resources: Creating high-quality emails that stand out requires time and resources.

Email marketing FAQs

ESP stands for email service provider, a service that lets marketers send email campaigns to their subscriber list.

A double opt-in involves a user signing up for an email marketing list and then receiving an email to confirm the subscription.

How can I ensure my email marketing campaigns comply with laws in different regions? The best way to comply is to know what you’re complying with. Here’s a breakdown of the main regulations and policies for email marketing in Asia Pacific.

Here’s some fun marketing trivia. The first spam email was sent by Gary Thuerk in 1978. It was an advert for a presentation for Thuerk’s company’s DECSYSTEM-20.

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