AI Agents Supercharge Retailers’ Loyalty Programs
Use trusted real-time data and AI to build relationships with loyal — and profitable — shoppers.
April 2, 2025
9 Minute read
What does loyalty mean to consumers? To retailers? Shoppers want personalised experiences that spark an emotional connection to retailers. At the same time, retailers want to nurture customer relationships to increase lifetime value in a way that’s effective, efficient, and low-cost.
Today, loyalty is more than just acquiring new customers or retaining the ones you have – it’s about getting the most out of customer relationships by delivering better outcomes and creating moments that matter.
The good news? By adding AI agents to the mix, it’s never been easier for retailers to offer more seamless and personalised experiences, making it simple for customers to engage and feel valued.
In this guide, we’ll show you how to use data and AI to improve individual customer experiences and keep shoppers coming back for more.
Ready to rethink loyalty?
In this guide, you’ll learn how to:
- Integrate loyalty across the entire shopper’s journey.
- Use AI agents to make programs relevant, efficient, and profitable.
- Build a data strategy for personalised engagement.
- Embed trust in technology and data.
- Achieve faster ROI from loyalty programs.
Learn how data and AI can help you connect with loyal shoppers.
More Resources
State of Commerce
The Data Activation Guide for Commerce
