Customer Relationships
Check out featured resources to help you boost customer relationships.
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Guide
The Customer 360 Playbook
Use this framework to change mindsets, connect silos, and put the customer at the center of your business transformation.
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Research
State of the Connected Customer Report
Insights from 15,000+ global consumers and business buyers on a new era of customer engagement.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/249.jpg)
Article
What is CRM?
Learn what CRM is, what it does, and how it can improve your customer relationships.
Explore all customer engagement resources.
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