RESOURCE CENTRE

BROWSE BY CATEGORY
 
 

Map Your Journey to AI-Powered CRM

In January 2024, Salesforce commissioned Forrester Consulting to survey over 700 global business leaders for their take on succeeding with AI for CRM.

Read "The Journey to AI-Powered CRM" study to discover:

  • How companies are investing in AI for CRM
  • What's blocking success with AI-powered CRM
  • Expert strategies to adopt AI, including data readiness
 

Looking for the complete Forrester study? Fill out the form to read now.

Enter your first name
Enter your last name
Select your title
Enter a valid email address
Enter your company name
Select the number of employees
Enter a valid phone number
Choose a valid country
Agree to all disclosures below.
By registering I confirm that I have read and agree to the Privacy Statement.
This field is required.
A shopper uses his mobile phone to schedule an appointment with a personal stylist.

Is your data ready for AI?

Ninety-two percent of business leaders surveyed believe a strong data strategy is critical for AI success, yet only 34% have a formal data strategy in place.

A shopper uses his mobile phone to schedule an appointment with a personal stylist.

AI is only effective when companies trust it.

Data privacy and security concerns are the #1 barrier to purchasing generative AI for CRM. Buyers seek AI vendors that prioritise security and data protection.

AI is a powerful tool. AI education makes it useful.

Understanding AI means knowing what it is, what it can do, and how to use it. Teams use AI effectively when you teach them how.

 
 

More Resources

 
 
Astro next to the cover of a report titled "your guide to greater efficiency, lower costs, and happier customers"
Guide

AI Strategy Guide: Make Data + AI + CRM Your Trusted Formula

Products

Now everyone's an Einstein with Salesforce Customer 360

Blog

How to unlock the power of Generative CRM

 
 

Get monthly updates and fresh ideas delivered to your inbox.

Enter a valid email address