Why should your business use a CRM?
![Quotation marks](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/quotation-icon-spk.png)
Salesforce is the piece that completes our big data jigsaw.
We would like to be a trusted partner for our customers in every industry. Insightful customer data from Salesforce can make this plan come true.”
Krittakorn Wongsuttipakorn, CEO, SmartCost
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![SmartCost saw a 50% increase in revenue by using Salesforce solutions](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/Connect-and-Grow_ebk_stats-2.gif)
![Quotation marks](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/quotation-icon-spk.png)
We designed a system that worked for our business and scaled as business boomed.
It was clear our CRM couldn’t cope with the volume of data or provide useful reporting tools, so we decided to work with the number one provider in the category – Salesforce.”
Suraj Naik, CMO and Board Member, Genius Group
![Suraj Naik, CMO and Board Member, Genius Group](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/suraj-naik_profile-img.png)
![Genius Group is gaining one thousand new members every day](http://www.salesforce.com/content/dam/web/en_sg/www/images/resources/Connect-and-Grow_ebk_stats-3.gif)
Download our e-book ‘Prepare Your Business for a Digital Future’ to learn:
- More about Salesforce and its solutions
- What CRM can bring to your business
- How AI can boost productivity
- How to get ready for the future of work
A CRM can improve your relationship with customers, increase trust and optimise your business operations. Our new guide explain how.
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More Resources
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Explore SMB Trends by Country
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Explore SMB Trends by Industry
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