Sky-High Engagement: United Airlines' Journey to Personalization with Salesforce and Movable Ink
Discover how to drive drive industry-leading brand experiences with data
Amidst a whirlwind of evolving customer preferences, travel and hospitality marketers are urgently adapting to create impactful messages that build loyalty and spur purchases.
In this discussion, see why the world’s travel leaders turn to Salesforce and Movable Ink to drive industry-leading brand experiences with data. Discover how the dynamic duo uses smart triggers segmentation for fast, personalized content creation at scale, skyrocketing customer engagement across all channels.
But that’s not all! United Airlines will reveal its path to advanced personalization. You’ll walk away with real-time pricing and loyalty data tactics that adapt instantly, enhancing customer experiences and boosting bookings and loyalty.
Featured Speakers:
Matthew Wilk
Senior Director of Alliances, Movable Ink
Senior Director of Alliances, Movable Ink
Colleen Sanderson
Director, Targeted Marketing, United Airlines
Director, Targeted Marketing, United Airlines
John Webber
Senior Manager, Targeted Marketing, United Airlines
Senior Manager, Targeted Marketing, United Airlines
Kathryn Charleston
Director of Solution Engineering, Salesforce
Director of Solution Engineering, Salesforce
Sara Fefferman
Senior Product Marketing Manager, Salesforce
Senior Product Marketing Manager, Salesforce