Simplify and scale with an omnichannel ecommerce platform

Scale with confidence on the most complete omnichannel commerce platform. With AI, simplify everything, from setting up digital shop fronts to bringing ecommerce to emerging shopper touchpoints.

These companies trust Salesforce to power their omnichannel ecommerce success.

Get to value fast with AI-powered commerce.

Select the ideal digital shop front for your business objectives with your choice of digital shop front templates, fully headless commerce or a hybrid approach.

A digital shop front template that shows the ability for customers to virtually try on a product.

Agentforce Merchant Agent acts as an extra team member for your merchandisers, handling everything from site set-up and personalised promotions to product descriptions. It automates workflows, uses real-time data to provide proactive recommendations that boost product performance, move slow inventory and increase conversions. Plus, through conversational insights, it helps you better understand your business and offers actionable recommendations to drive continuous improvement. It’s all about efficiency, results and autonomy.

Save time and optimise every aspect of your business with advanced merchant dashboards and AI insights, with Commerce Intelligence.

AI insights suggesting next best actions to launch campaigns.
A digital shop front template that shows the ability for customers to virtually try on a product.
AI insights suggesting next best actions to launch campaigns.

Personalise at scale with Agentforce.

With Commerce AI you can elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels.

A portal showing product being selected along with the recommended products.

Take personalisation to a new level across all your channels with real-time customer activity. Empower marketing and merchandising teams by unifying data into a single customer profile.

A dashboard for customer data platform containing engagement history.

Give shoppers exactly what they need and enable seamless checkout across any digital channel with Agentforce Personal Shopper. Unlike traditional chatbots, it reasons, learns and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data — like catalogue, product, customer preferences and behaviour — to deliver personalised, natural conversations and streamline purchases.

Grow basket size and enhance the shopper experience. Einstein tracks shopping trends to recommend popular items and generates data-backed suggestions — pulling from shopper activity on your shop front and purchase history, as well as from merchants who agree to share their data.

A portal showing product being selected along with the recommended products.
A dashboard for customer data platform containing engagement history.

Unlock revenue at every touchpoint on the #1 AI CRM.

Embed commerce experiences at every touchpoint with ecommerce apps built directly into your CRM. Discover AI-powered embedded apps for sales, service and marketing.

A dashboard for payment link and order details.

Cut costs and drive efficient growth with the customer-first, distributed Order Management system built directly into your CRM.

A dashboard for order management.
A dashboard for payment link and order details.
A dashboard for order management.
Customer interacting with a sales representative online.

Build the perfect omnichannel commerce platform for Retail with our help.

Contact us today to learn more about how Salesforce can meet your unique needs.

Duluth Trading Co.

Partnering with Salesforce allowed us to work on serving the customer and the business problems we’re trying to solve rather than being completely focused on the technology.

AJ Sutera
Senior Vice President and Chief Technology Officer and Logistics, Duluth Trading Company

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Omnichannel Commerce Software FAQs

Salesforce's omnichannel ecommerce platform enables seamless, unified shopping experiences across all channels. It includes Commerce Cloud for managing online shops, Order Management for efficient fulfilment and integrates with Point of sale (POS) systems for synchronised data. This platform supports omnichannel Retail by combining online and in-store interactions, enhancing customer engagement and service through Marketing Cloud and Service Cloud.

Commerce Cloud, one of our Retail commerce solutions, is the growth engine for customer companies. Automate sales across the entire customer lifecycle by embedding AI-driven commerce everywhere — from flexible digital shop fronts to embedded apps for sales, service and marketing.

Commerce Cloud helps brands launch sooner, grow faster and reach more customers. Leveraging the power of the cloud, our Retail commerce software helps you craft innovative customer experiences that drive higher conversions and average order value, improve productivity and inspire brand loyalty.

Commerce Cloud, one of our Retail commerce solutions, includes everything you need for a complete unified commerce experience including digital shop fronts, customer acquisition and loyalty tools, reporting and insights, Order Management, payments and embedded apps.

When choosing the right Retail commerce platform, prioritise a future-proof platform that is trusted, scalable and supports international expansion, enabling future growth. Look for a solution architected for flexibility with all the purpose-built tools you need to deliver innovation quickly.