SOLUTION: PERSONALISE SHOPPER MARKETING

Maximise your marketing campaigns with the world’s leading retail CRM.

Know, personalise, and engage shoppers like never before.

With our Personalise Shopper Marketing solution, the opportunity to build stronger customer relationships is truly endless. Get to know your target audience by aggregating disparate data into shopper insights. Personalise every step of the buying journey and deliver the most relevant offers at the right time. Boost engagement with an integrated experience across every touchpoint, from email, SMS, push notifications, chat, web, and ads — all orchestrated in real-time. And use powerful reporting and analytics to maximise your marketing campaigns, ultimately driving ROI and growing your business.

Here's how it works.

Deliver more personalised and rewarding shopper marketing thanks to Salesforce’s unified engagement platform. See how retailers can make every customer interaction a reason to love their brand even more.

KNOW
Use data insights and artificial intelligence to attract and acquire new shoppers.

PERSONALISE
Orchestrate tailored marketing journeys in real time and at scale.

ENGAGE
Deliver the right content at the right time across email, social media, mobile ads, and more.

MAXIMISE
Surface insights from current and past marketing programs and adjust campaigns to address the latest insights.

Here’s how it works.

KNOW
Use data insights and artificial intelligence to attract and acquire new shoppers.

PERSONALISE
Orchestrate tailored marketing journeys in real time and at scale.

ENGAGE
Deliver the right content at the right time across email, social media, mobile ads, and more.

MAXIMISE
Surface insights from current and past marketing programs and adjust campaigns to address the latest insights.

FEATURED PARTNER

Dentsu is powering the next wave of people-based marketing.

Our featured partner, Dentsu (DEG + Isobar + Merkle), enables custom integrations to help brands create connected, engaging, and winning experiences throughout the entire shopper journey.

See our Personalise Shopper Marketing solution in action.

Watch Demo

26%

average increase in marketing ROI

27%

average improvement in campaign effectiveness*

29%

average increase in number of customer leads*

*Salesforce Trends in Retail and Consumer Goods 2018

See our Personalise Shopper Marketing solution in action.

Watch Demo

Customer Success Story

Cotton On Group fashions a new approach to customer loyalty

“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.”

BRENDAN SWEENEY | GENERAL MANAGER, E-COMMERCE

Read the Story

Explore the advantages of Salesforce for Retail.

Trends in Retail and Consumer Goods Marketing

REPORT

Trends in Retail and Consumer Goods Marketing

GET THE REPORT

WEBINAR

Listen and engage using Email and Audience Studio.

WATCH NOW

Research Report: Shopper-First Retailing

REPORT

Shopper-First Retailing: The New Rules of Retail

GET THE REPORT

Marketing Cloud Journey Builder Demo

DEMO

Marketing Cloud’s Journey Builder

WATCH DEMO

DEMO

Datorama: Your Single Source of Marketing Truth

WATCH DEMO

DEMO

See Interaction Studio in action.

WATCH DEMO

Questions? We’ll put you on the right path.

Ask about Salesforce for Retail products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.

Build the Right Business Relationships for Retail

Transform your marketing interaction by personalising and engaging shoppers to build better business relationships with customers. Elevate engagement and increase conversions using the power of data science to deliver tailored content to unknown shoppers.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Small Business CRM: Learn how Salesforce CRM can help SMBs increase sales and profits.

Importance of Ecommerce Analytics: Offer your brand an immeasurable advantage over the competition with the right analytics technology.

Retail Innovation: Provide an experience that will attract customers to your brand over that of your competitors.

CRM Software Solutions: CRM benefits every industry and enterprise. Learn more about CRM solutions for your industry.

Social Media Marketing: Entice your audience using powerful social media marketing tools. Our features can help you expand your social marketing capabilities and take your brand‘s social presence to new heights.

Email Marketing: Get sophisticated email marketing software that delivers results.

Customer Journeys: Power your multichannel marketing with customer journey map examples that plot the customer experience through the acquisition, onboarding, and retention phases.

Digital Marketing Software: Learn more about the #1 marketing software for consumer engagement at scale.

Retail

SOLUTION: PERSONALISE SHOPPER MARKETING

Maximise your marketing campaigns with the world’s leading retail CRM.

Know, personalise, and engage shoppers like never before.