Graphical data representing sum of deliveries and carrier charges.

Drive success with CRM + AI + Data + Trust.

Harness the power of automation, analytics and AI with Salesforce transportation and logistics CRM. Exceed expectations, unlock revenue opportunities and meet the challenges of today.

Industry leaders drive results in transportation and logistics with Salesforce.

Gain a unified view of shippers and partners.

Build better relationships and improve operational efficiency.

Better understand shipper needs and preferences across a multitude of systems, including sales, marketing, customer service and supply chain operations.

Statistics on volume, sales by segment, supply share and on-time delivery.

Enhance collaboration, ensure compliance and drive operational excellence with more effective partner management across the supply chain.

Freight Partner and Carrier home portal

Increase visibility and cross-team co-ordination and reduce errors, delays and costs through streamlined processes and data integration.

Dashboards for insights, opportunities and log meeting notes.
Statistics on volume, sales by segment, supply share and on-time delivery.
Freight Partner and Carrier home portal
Dashboards for insights, opportunities and log meeting notes.

Connect employees.

Give employees the information they need to act fast and make data-driven decisions.

Create personalised and powerful marketing with CRM to enable timely and relevant customer communications.

The marketing section for a sales console of a freight company

Use real-time collaboration to facilitate between sales, support and operations teams to solve customer problems.

A Slack thread

Track sales data and leads through dedicated channels or CRM integration.

A complete view of Slack conversations.

Integrate external data and apps and/or extend the platform with partner apps and solutions.

App integrations on Slack
The marketing section for a sales console of a freight company
A Slack thread
A complete view of Slack conversations.
App integrations on Slack

Enhance decision-making, optimise operations and improve shipper experience.

Leverage data insights and AI capabilities to drive efficiency and do more with less.

Assign scores to leads so that sales teams can focus on the most promising prospects and close deals more efficiently.

A Sales Console with the focus on Einstein scoring.

Provide intelligent recommendations for premium service or highlight cross-selling opportunities.

Account Analytics dashboard in a Sales Console.

Analyse historical data, market trends and external factors to provide accurate demand forecasting, predict maintenance needs and optimise asset utilisation.

A Sales Summary dashboard with Account Actuals.

Gain real-time insights into inventory levels, order status and transportation metrics to help identify bottlenecks, address issues and make proactive adjustments.

Metrics related to deliveries, active carriers and delivery volumes.
A Sales Console with the focus on Einstein scoring.
Account Analytics dashboard in a Sales Console.
A Sales Summary dashboard with Account Actuals.
Metrics related to deliveries, active carriers and delivery volumes.

Salesforce for transportation and logistics FAQs

Customer relationship management (CRM) is a system that provides transportation and logistics companies a way to manage their shipper interactions across sales, customer service and marketing, as a means to stay connected, streamline processes and improve profitability.

CRM strategy for transportation and logistics includes improving shipper interactions, service delivery and customer satisfaction. This is done by having a single source of truth for all shipper information across sales, service and marketing and providing actionable insights from the data.

CRM provides transportation and logistics companies with a unified customer profile so they can deliver a great shipper experience with proactive, data-driven guidance, shift focus to high-value activities by streamlining operations with automation and drive innovative growth with AI.

CRM helps transportation and logistics companies provide shippers with improved customer service, leading to increased retention. This is accomplished by centralising customer information, enhancing communications and tracking issues and resolutions to allow companies to identify trends to address.

Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce has transportation and logistics customers that include the largest enterprises as well as small- and medium-sized businesses.