Grow revenue and relationships with agent-first Retail. Unleash digital labor with Agentforce to resolve customer inquires 24/7, increase personalization, and optimize campaigns end-to-end.
Agentforce for Retail is a proactive, autonomous AI application that provides specialized, always-on support to employees, associates, and shoppers. You can create a digital labor force that works alongside your human workforce, with AI agents working 24/7 to provide more personalized shopping experiences.
With Agentforce for Retail, your AI agents can address unique retail needs and challenges:
Personal Shopping Assistance
Customer Service Support
Return Management
With Agentforce for Retail, your AI agents can leverage retail data models, resulting in deeper grounding and better accuracy. Some examples include:
Inventory managment
Order management
Product catalog
Actions are predefined tasks that an agent can perform to fulfill their job based on a trigger or instruction. Some examples include:
Update order
Initiate return
Product suggestion
With Agentforce for Retail, your AI agents can seamlessly access data from various systems instead of
Inventory
Point of Sale (POS)
Loyalty Management
Agentforce engages customers autonomously across channels 24/7 in natural language. It can resolve cases swiftly and accurately because every answer is grounded in trusted data. Set up a set of pre-built skills to empower Agentforce to support customers in minutes or customize fast with low-code. Define clear security guardrails and when to seamlessly escalate to human employees.
Agentforce can engage shoppers as their personal stylist. Power personalized conversations directly on your commerce site or in a preferred messaging app, like WhatsApp. Help shoppers find products and make purchases faster by guiding search queries and personalizing product recommendations.
Agentforce can help you build better campaigns faster. Marketers can save time on generating campaign briefs, targeting audience segments, creating content, and even building customer journeys in Flow. And because Agentforce never sleeps, it will continually analyze performance against KPIs and proactively recommend improvements.
Handle any business case. With Agentforce, you can quickly create any agent from scratch using a wealth of industry data, processes, and functionality.
AI Prebuilt for your Industry
Quickly start using AI for industry without having to build anything from scratch.
Low Code Tools for Quick Customization
Build custom agents with clicks not code and implement swiftly.
Built-in Data Security
Take advantage of Einstein Trust Layer for data privacy and security along with industry specific regulatory compliance.
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Learn how Salesforce grows revenue and relationships.
Take a closer look at how agent building works in our library.
AI Agents are autonomous, proactive applications designed to execute specialized tasks to help employees and customers. Agents use large language models (LLMs) to analyze and understand the full context of customer interactions or an automated trigger, then reason through decisions on the next steps autonomously.
These agents generate responses that are consistent with your company’s brand voice and guidelines using trusted business data, including Salesforce CRM data, external data from Data Cloud, and more. These agents are capable of operating 24/7 across various platforms like self-service portals and messaging channels, handling tasks proactively within set guardrails. When faced with complex issues beyond their scope, they can escalate the matter to human agents, ensuring that queries are resolved efficiently and accurately.
Businesses can build agents with Agent Builder using existing Salesforce Platform tools to create standard and custom topics and actions. You can use prompts grounded in trusted enterprise data. You can use Flows to create automations across any system. You can use MuleSoft API connectors to connect Agents to any system. And last, you can use your Apex & Javascript to create the custom code and business logic for your Agent.
Agentforce is a proactive, autonomous AI application that answers questions, takes actions, and improves productivity. You can equip Agentforce with any necessary business knowledge to execute tasks according to its specific role. With Agentforce, customers can unlock a limitless digital labor force by leveraging autonomous AI agents that support their employees and customers 24/7.
Agentforce can reason through complex requests, safely retrieve accurate knowledge about your business, take action on your behalf, and scale across teams and departments. It starts with the Atlas Reasoning Engine, which breaks down the initial prompt into smaller tasks, evaluating at each step and proposing a plan for how to proceed until the complete answer or action is achieved.
Every Salesforce customer can get started with Agentforce for free. Salesforce Foundations gives you the ability to have a free tier of every Salesforce cloud you don’t already have access to, including Agentforce. Pay as you go per conversation or lead after that, starting at 2$ per.
Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.
