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Agentforce Pricing

Build and deploy autonomous AI agents.

Getting started with Agentforce is free for existing Salesforce customers. Salesforce Foundations gives you the ability to have a free tier of every Salesforce cloud you don’t already have access to, including Agentforce. Pay as you go per conversation and dream up any use case to get started with.

Get started with Agentforce today.

Salesforce Foundations

Add key features to your existing CRM, available for Enterprise Edition and above.
AU$ 0
  • 1K Agentforce conversations and leads
  • 250K Data Cloud credits
  • Sales, Service, Marketing and Commerce tools
Try for free

Agentforce

Resolve cases with Agentforce Service Agent.
AU$ 2.80
AUD/Per conversation
  • Out-of-the-box Service Agent
  • Agent Builder
  • Prompt Builder
Contact us

Standard Success Plan

Set your company up for success with self-guided, always-on resources.
Included in all licences
  • Access to Knowledge Articles, documentation and Trailhead
  • Global Trailblazer Community
View detailed pricing

An Agentforce Service Conversation is when a customer sends at least one message or selects at least one menu option or choice other than the End Chat button within a 24-hour period. For volume discounts on conversations, contact your AE.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Calculate your ROI with Agentforce.

Find out how much time and money you can save with a team of AI-powered agents working side by side with your employees and workforce. Just answer four simple questions to see what's possible with Agentforce.

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Ready to take the next step with Agentforce?

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Take a closer look at how agent building works in our library.

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Agentforce Frequently Asked Questions

AI agents are autonomous, proactive applications designed to execute specialised tasks to help employees and customers. Agents use large language models (LLMs) to analyse and understand the full context of customer interactions or an automated trigger, then reason through decisions on the next steps autonomously.

These agents generate responses that are consistent with your company’s brand voice and guidelines using trusted business data, including Salesforce CRM data, external data from Data Cloud and more. These agents are capable of operating 24/7 across various platforms like self-service portals and messaging channels, handling tasks proactively within set guardrails. When faced with complex issues beyond their scope, they can escalate the matter to human agents, ensuring that queries are resolved efficiently and accurately.

Businesses can build agents with Agent Builder using existing Salesforce Platform tools to create standard and customised topics and actions. You can use prompts grounded in trusted enterprise data. You can use Flows to create automations across any system. You can use MuleSoft API connectors to connect agents to any system. And last, you can use your Apex & Javascript to create the customised code and business logic for your Agent.

Businesses can create an agent for any role, any industry and to solve any use case. With Agentforce, it's ready to spin up out-of-the-box agents across service, sales, marketing, commerce and more.

  • Service Agent replaces traditional chatbots with AI that can handle a wide range of service issues without preprogrammed scenarios, improving customer service efficiency.
  • Sales Development Representative (SDR) engages with prospects 24/7, answering questions, managing objections and scheduling meetings based on CRM and external data, allowing your sellers to focus on building deeper customer relationships.
  • Sales Coach provides personalised role-play sessions for your sales team, using Salesforce data and generative AI to help sellers practice pitches and objections tailored to specific deals.
  • Merchandiser assists your ecommerce merchandisers with site set-up, goal setting, personalised promotions, product descriptions and data-driven insights, simplifying daily tasks.
  • Buyer Agent enhances the B2B buying experience, helping your buyers find products, make purchases and track orders via chat or within sales portals. Personal Shopper acts as a digital concierge on your ecommerce sites or messaging apps, offering personalised product recommendations and assisting with search queries.
  • Campaign Optimizer automates the full campaign lifecycle, using AI to analyse, generate, personalise and optimise marketing campaigns based on business goals.
  • Agentforce (formerly Einstein Copilot) supports employees in the flow of their work with specific tasks by searching for data, creating action plans and executing them to increase workplace efficiency.

Einstein is natively embedded into the Salesforce Platform and leverages data from CRM and external applications to provide insights, predictions and generated content directly in the flow of work.

An agent builder is a platform for building and customising AI agents. With Agentforce, our low-code Agent Builder that makes it easy to customise out-of-the-box agents or build new agents for any role, any industry or any use case using existing tools like Flows, Prompts, Apex and MuleSoft APIs to configure their agents. Using Agent Builder, businesses can create a job to be done for their agent by defining topics, writing natural language instructions within that topic and creating a library of actions for it to choose from. Users can also easily observe an agent’s plan of action and test their responses in Agent Builder.