Data Integration
Deliver high-quality data more efficiently with data integration products and tools built for your CRM and Tableau. Seamlessly connect data sources and add personalised functionality to dashboards.
Here's how data integration tools can set your organisation apart.
26
%
faster automation of business processes
27
%
increase in IT system and platform agility and flexibility
20
%
decrease in IT costs
Source: 2024 Salesforce Success Metrics Analytics Highlights. Data is aggregated from 1,536 customers across 9 countries.
State of Data and Analytics Report
See why data quality is the #1 priority for leaders in the latest State of Data and Analytics report.
Bring together a single, trusted view of all your data.
Maximise the power of all your analytics data by adding data integration tools to your data strategy.
Make revenue teams more effective by natively connecting to unified customer profiles.
Data Cloud for Tableau
Create scalable, secure data integrations with pre-built connectors to any system, including Salesforce Clouds, mobile, streaming, and hyperscale systems.
Organise and protect all of the data and metadata that drive your business processes across multiple brands, departments, and regions.
Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.
Prep data within Salesforce to sync insights faster.
Salesforce Data Pipelines
Combine, transform, and aggregate Salesforce data natively in your CRM. Cleaning and organising your data for analysis is made easier with automations enhanced by machine learning.
Thanks to AI automations, Einstein provides sentiment detection to help you better understand the intent behind your data brought in via connectors.
Build dataflows and automatically detect patterns, anomalies, gaps, and distributions in your data.
Embed Tableau to create custom data experiences anywhere.
Embedded Analytics
Quickly build dashboards with an easy authoring experience, then embed them within your applications with a few lines of code using the Embedding API. You'll be able to maintain the seamless look and feel of your brand, while leveraging the frameworks and programming languages your developers already know.
Edit, update, and create new content without ever leaving your preferred application. Jumpstart development and customisation by adding unique features to dashboards using Tableau Extensions.
Access an interactive learning environment where you can rapidly develop embedded analytics solutions. Get hands-on experience embedding, customising, and integrating Tableau with your application.
Complete your data integration solution with products from across the Customer 360.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Tableau Exchange
Jumpstart analysis with pre-built dashboard accelerators, extensions, and connectors.
MuleSoft
Connect any data, system, or AI model securely and automate tasks and processes wherever they run, including in legacy systems.
CRM Analytics
Take action, faster, with visual analytics, AI-powered predictions, and out-of-the-box user experiences for CRM data, built directly into Salesforce.
Hyperforce
Cloud-native architecture designed to scale with you and allow you to securely store data. Plus, maintain your custom apps and integrations built on Salesforce.
To prepare for client meetings, advisors had to reference up to 26 different systems. It would take 3–4 hours to prepare for the meeting. Now, all the information advisors need is right there at the click of a button.”
Greg BeltzerHead of Technology, RBC Wealth Management - U.S.
Get the most out of data integration with thousands of partner apps and experts.
Put data at the centre of every decision.
Infuse your data with AI and transform your company with a thriving data culture.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with tips, tricks, and best practices for data integration tools.
Ready to take the next step with the world's leading analytics platform?
Start your Tableau trial.
Try Tableau for free—a fully-hosted enterprise solution for deep data exploration.
Start your CRM Analytics trial.
Try CRM Analytics for free to get actionable insights within your existing Salesforce workflows.
Talk to an expert.
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Data Integration FAQ
Data integration is a group of technical and business processes used to combine data from disparate sources into meaningful and valuable information.
Data lives in many difference places, whether within different parts of one system or in multiple systems managed by different vendors. Regardless of the original data source, a data integration platform can automate and streamline the process of requesting and combining data into a unified data set that can be accessed by other applications or systems.
Data integration tools make it possible to view live data from multiple sources in one central location for real-time analysis. End users typically access a unified data set through an application interface, such as an analytics dashboard, that helps them understand and use the centralised data to develop actionable insights.
Salesforce Data Cloud allows businesses to pull customer data from any channel, system, or data stream to build a unified customer profile. A hyperscale data platform built into Salesforce, Data Cloud ties together databases that traditionally don’t share data, like marketing platforms, service software, and e-commerce engines. For more information, visit the Data Cloud page on Salesforce.com.
With Data Cloud for Tableau, you can natively connect to integrated, unified data from any source—including your Salesforce CRM instance—making it easy for everyone in your organisation to visualise, automate, explore, and act on data. Data Cloud for Tableau takes the complexity out of building a real-time customer data platform, so you can discover customer insights and make data-driven decisions.
For a more detailed look at the solution, read: What is Salesforce Data Cloud for Tableau?
The best way to purchase Data Cloud for Tableau is through your account representative. They will customise a package unique to your enterprise needs. If you do not currently have an account representative, please call 1800 667 638 (AU), 0800 450 064 (NZ).