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Sydney, meet Agentforce. At Agentforce World Tour Sydney, attendees experienced firsthand how agents are transforming customer and employee experiences. Discover the data and AI innovations changing Australian businesses forever.

Salesforce

From the latest AI innovation, Trailblazer stories and grants announcements to a new Golden Hoodie recipient, here are six highlights from Salesforce World Tour Sydney 2024.

Matthew Watson •Customer Service Transformation Director, Service Cloud

The pressure is on for service. Today’s customers demand fast, consistent, and personalised interactions at every touchpoint, while businesses expect service to contribute more to the bottom line. Discover key insights and the latest customer service trends from the latest State of Service Report to help your organisation rise to the occasion.

Ashley Eusanio •Director, Content Strategy, Salesforce

Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

Gayan Benedict •Chief Technology Officer, Salesforce ANZ

Every day, we seem to be inundated with news about AI, from exciting technological advances to concerning cyber-attacks and questions about governance. But how should organisations respond? Reflecting on insights from Salesforce’s recent whitepaper, Dr. Gayan Benedict explains how financial institutions can both manage the risks and seize the opportunities of AI.

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Christophe Coenraets •Senior Vice President, Trailblazer Enablement

The Salesforce low-code platform supports the full continuum of development options, from no-code to code, enabling organisations to focus on innovation and deliver groundbreaking experiences for the AI era.

Editors' Picks

1

Accelerate App Development with the Salesforce Low-Code Platform

Christophe Coenraets
2

4 Key Sales Takeaways from Dreamforce 2024, the Biggest AI Event of the Year

Amber Armstrong
3

Customer Service Makes a Strategic Shift for ANZ Organisations

Matthew Watson

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Lisa Lee •Contributing Editor, Salesforce

AI plays a key role in personalised customer experiences. But a data platform that connects the dots between every data point is the real hero.

Gayan Benedict •Chief Technology Officer, Salesforce ANZ

Ashley Eusanio •Director, Content Strategy, Salesforce

Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

Matthew Watson •Customer Service Transformation Director, Service Cloud

It’s probably no surprise that data, generative AI, and automation are trending for customer service in 2024. The fun and the challenge is bringing these trends to life in your service organisation, but these practical tips will help.

Featured Voices

Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships.

Kyle Place •Senior SEO Analyst

Learn why these tools for small business are key for growth and productivity.

Amber Armstrong •CMO, Sales Cloud

Predictive and generative AI are part of the daily reality for most sales teams, increasing productivity and empowering sellers to do their best work. The future? Autonomous agents.