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State of the Connected Customer: An ANZ perspective

Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts, businesses need to do more to show that they have a customer’s best interests in mind.

Here’s what our research uncovered about Australian and New Zealand customers’ expectations, and how businesses of all sizes can meet them.

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