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Customer Engagement

Infographic: What customer connection means now

The COVID-19 crisis has shifted customer expectations radically, rapidly and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.

We spoke to 15,000+ consumers and business buyers about the unprecedented shifts in customer expectations and behaviour. Here’s what they told us about trust, data, and their expectations for customer experience and post-COVID digital initiatives.

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