It seems that uncharted territory is now the new normal. To navigate this changed landscape calls for a new approach as sales professionals. In many ways this has created a stronger sense of community, where we are learning from each other and adapting together with our customers. Thought leaders are stepping up to inspire us as they explore new solutions.
Sales itself has become a more collaborative experience, and we are all learning from customers, partners and sales experts along the way.
With this in mind, we have gathered the best sales tips from leading sales experts in three communities — sales leaders, sales ops and sales reps.
Each of the three 21 Pro Tips ebooks is split into chapters, covering:
- Skilling up your team: Arming sellers with the right skills, insights and tools to consistently perform at their best
- Scaling up your processes: Using agile technology to operate strategically, with speed and at scale
- Speeding up your revenue: Activating and operationalising new revenue models to transform businesses
Never has such advice been so relevant in the sales arena. As customer expectations continue to soar, including everything from personalised communications to mobile access to trust and purpose, sales professionals have a lot to gain by sharing insights.
So what nuggets of knowledge are you likely to glean from our sales superstars?
Pro Tips for Sales Leaders
Technology offers sales leaders greater insight than ever into customer behaviours, sales team performance, individual team member motivations and much more.
However, success is never just about technology. Sales professionals know that a major part of the role will always be about being human, and that begins at the top.
The culture of a sales team or department begins with its leaders and develops from there. Great sales leaders boost employee and customer experience via their own behaviours and the tools, practices and processes they put in place.
In 21 Pro Tips for Sales Leaders, Trailblazing sales leaders share insights on leading a winning sales team in 2021. Here’s three that resonated with me:
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Pro Tips for Sales Ops
The Sales Operations role has been building in relevance and importance over the last decade to a stage where it’s now an invaluable strategic function for any sales organisation.
For a sales team, the sales op function gives them a view around the next corner, plots new courses and guides the way safely through uncharted territory. And we’ve all been in uncharted territory for quite a while, now.
Data tells us:
- which leads show the most promise
- where to find look alikes of loyal brand supporters
- where potential customers want to communicate with us and when
- what will drive future behaviours and what they will look like
Data does this and more, but if it is inconsistent or irrelevant, it can also mislead.
In 21 Pro Tips for Sales Ops, industry experts share how to strategically scale up processes and performance.
Here’s just three of the tips from the e-book:
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Pro Tips for Sales Reps
2021 has taught us a few things, mostly that we are now reliant on digital services and are shifting to on-demand products.
As sales people, we can learn from brands that we buy from often. They know who we are, and what we want and can deliver consistently.
Why do they succeed? It has everything to do with customer insights, and this means an excellent handle on their data.
So, in a data-driven professional environment in which there is more information, access, opinion and choice available to sales people and customers than ever before, how does a sales rep become a high-performer?
In the e-book 21 Pro Tips for Sales Reps, industry leaders offer insight and experience that can be put to immediate use to improve processes, relationships and results.
Here are a few snippets from the wealth of information in the e-book:
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21 Pro Sales Tips
Get tips and insights from sales ops leaders to help you scale up your processes, speed up your revenue and skill up your team for success.