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Customer Engagement

3 Years of Customer Engagement Trends

Each year, we speak with thousands of consumers and business buyers for our State of the Connected Customer research – and for the latest edition we spoke with more than 15,000.

Since 2018, this research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.

Trends in Customer Engagement

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