Small businesses around Australia have already faced massive changes in the wake of COVID-19. As many places are emerging from lockdowns, now is the perfect time to take stock of what these changes mean for business growth in the months and years ahead.
For Salesforce’s fourth-edition Small & Medium Business Trends report, we asked more than 2,000 SMB owners around the world about the challenges they have faced in the past year, as what they are looking forward to in 2021. Some important talking points were:
- How a pandemic affects their motivations, challenges, and goals
- How demographics shape entrepreneurial experiences and outlooks
- The role of digital transformation in driving business resiliency
- How SMB leaders are planning for recovery and growth post-COVID-19
These were also hot topics at our recent Salesforce LIVE for SMBs event, where five of our SMB Trailblazers shared insights and advice about future-proofing, growth, visibility and more. Here’s what they had to say:
