Brian Solis
Brian Solis is a world-renowned digital anthropologist and futurist. His research explores digital transformation, CX, experience design, the cognitive enterprise, and the future of industries and of human behaviour. Brian’s insights on the future of technology and business trends have featured in more than 60 research papers and he actively contributes to industry-leading publications including Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek and Singularity University.
Global Innovation Evangelist Brian Solis is back to talk about Generation Novel, but this time about how marketers can reach and gain the trust of this unique and new category of customers that have evolved out of the pandemic.
The emergence of a new category of customers, Generation Novel, is transforming the way service experiences are created and delivered. Brian Solis explains why the customer should come first — but in ways we hadn’t previously imagined.
Forget everything you thought you knew about your customer. They’ve changed, the world’s changed – and your business needs to change. Salesforce Live for Retail and Consumer Goods keynote speaker Brian Solis shares his insights into the future of retail and the opportunity to build human-centred organisations.