Caila Schwartz

Director, Consumer Strategy & Insights

My Background

Caila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.

Caila Schwartz

September 23, 2024

Our holiday shopping predictions show a challenging season ahead for shoppers and retailers. Learn how you can drive more sales.

Commerce
Customer Experience
Marketing

A photo of a shopper carrying shopping bags and a mobile phone, walking down the street: holiday shopping predictions.

Caila Schwartz

July 27, 2023

Consumers are saving more and spending less, according to our research. But savvy retailers can keep current customers happy by using data and AI to create excellent customer experiences.

Digital Transformation
Retail

Caila Schwartz

Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt

Keep Your Loyal Customers Closer: 5 Holiday Shopping Predictions