A SWOT analysis for a small business can help overcome weaknesses and maximise strengths for a fruitful future.
author name
Caylin White
author title Senior SEO Lead
My Background
Caylin White is a Senior SEO Lead on the 360 Blog team at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specialises in SEO, but is sure to add a human-centric angle to every piece.
My Expertise
SEO-led content for Salesforce industries such as Commerce, Design, Retail, and Financial Services, editorial management for Small Business and Healthcare, and data-driven engagement for Manufacturing and Energy services.
When I'm Not Writing ...
Caylin can be found hanging out on the beach with her husband and rescue puppy, providing guided breath sessions or immersed in a really good book.
