These three use cases show a clear blueprint for how to understand your customers and deliver what they need over the long term
author name
David Adler
author title Senior Director of Salesforce CX Practice at Merkle
My Background
David leads the US Salesforce Core practice and is the global go-to-market lead for Salesforce Loyalty Management at Merkle, and is a member of the Salesforce Partner Advisory Board.
My Expertise
I have more than 17 years of experience consulting for major SI and Agency partners helping clients implement, integrate and get the most out of their Salesforce investments with a focus on cross-cloud solutions.
When I'm Not Writing ...
I enjoy traveling with my wife and son or cooking a good meal for family and friends at home in Kansas City.
