Gisele Kapterian
Gisele Kapterian is Director, Public Sector Strategy, APAC at Salesforce. Prior to joining Salesforce, Gisele served five years as political adviser to three Australian Federal Cabinet Ministers, including as Chief of Staff in the super-portfolio of Industry, Innovation and Employment. Her responsibilities and achievements while in government include helping drive and shape the Australian Government’s tech future strategy, trade components of the Foreign Policy White Paper, and elevating and prioritising digital trade issues, including helping drive the digital trade agenda initiative at the 11th WTO Ministerial. As an international trade lawyer, Gislele advised sovereign governments and the private sector on trade matters, appearing as counsel before dispute resolution panels and the World Trade Organization Appellate Body. She also lectured in International Trade Law and Finance at Macquarie University.
In research that builds on last year’s Trust Imperative report, we found that three out of four people expect personalised government services. But they also want a clearer understanding of the benefits and…
Many people, organisations and communities have had to operate and think differently over the past 18 months.
Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.
Citizens expect frictionless experiences, crises have revealed what’s possible, and data-led policy and services are becoming non-negotiable. Here, Gisele Kapterian discusses the findings of a new Intermedium report on the drivers of government agency digitisation.
In collaboration with Boston Consulting Group, Salesforce recently surveyed 1,600 citizens and interviewed 20 government decision makers across Australia and New Zealand about the relationship between trust, data and citizen experience.
New research has revealed massive opportunity and significant risk for governments at all levels, and customer experience is the key to both (CX).