Ian McAdam
Ian McAdam is Chief Commercial Officer Australia at Salesforce. Ian joined Salesforce after spending four years at Symantec as Managing Director of Symantec in the Pacific Region encompassing Australia, New Zealand and the Pacific Islands. Prior to this he was the Vice President of Application for ANZ at Oracle and has also held management roles at eServGlobal, Mondelio Worldwide, Mincom (Ventex) and Peoplesoft. He is also a qualified accountant, and worked for organisations such as KPMG, Qantas Airways Limited, and Mallesons Stephens Jaques.
Every new reality in a business creates unseen challenges for staff. What’s important for the business is that leaders recognise these challenges and adapt and remodel their management practices to ensure they help provide solutions.
COVID-19 has put true value on adaptability, patience and empathy. Sales leaders and sales reps need to find new strengths, to over communicate and continue to learn, and to rethink metrics to enable partnership. Here, Ian McAdam provides his five top tips for sales teams and leaders now – and not one of them is ‘sell sell sell!’.
Sales today is a complex dance of data and relationships, of the digital and the hands-on, of the smallest details and the big picture.