With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
Account-based marketing (ABM) is emerging as the new vogue in business marketing, calling for sales and marketing teams to work together to significantly improve business goals.
Many leaders have seen the disruption to business-as-usual as an opportunity to stop, rethink processes and reimagine strategies.
Pivot, pivot, pivot! We spent 10 days turning Salesforce’s largest APAC event, attracting more than 10,000 onsite attendees and taking more than six months to organise into Salesforce World Tour Sydney, a fully virtual event.
