Martin Kihn

SVP, Market Strategy, Marketing Cloud

My Background

Martin Kihn is the Senior Vice President of Market Strategy for Marketing Cloud. In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.

Passenger in an airport, checking flight updates on his phone while standing in front of departures board / what is real-time marketing

Martin Kihn

March 10, 2023

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

Data
Marketing