author name
Matthew Watson
author title Customer Service Transformation Director, Service Cloud
My Background
Matthew is Salesforce ANZ’s Customer Service Transformation Director, and works with our largest and most strategic customers to inspire, educate, and motivate them on transforming their customer service with Salesforce Service Cloud. With over a decade of experience at Salesforce in hands-on delivery, pre-sales advisory, architecture, and leadership roles, Matthew has spent his career specialising in the domain of customer service and contact centres.
It’s probably no surprise that data, generative AI, and automation are trending for customer service in 2024. The fun and the challenge is bringing these trends to life in your service organisation, but these practical tips will help.