These three use cases show a clear blueprint for how to understand your customers and deliver what they need over the long term
author name
Matthew Schnelker
author title Product Marketing Manager
My Background
I'm a Product Marketing Manager for Salesforce Marketing Cloud, focusing on omnichannel engagement and customer loyalty.
My Expertise
I have more than five years of experience within the wider Salesforce Marketing Cloud ecosystem and am passionate about helping marketers build lasting customer relationships with data and AI.
When I'm Not Writing ...
When I'm not working, I enjoy outdoor activities like skiing, scuba diving and traveling with my wife.
