What are customer needs? Answering that question may not always be easy – but it’s crucial for business success. After all, knowing what the customer wants is the starting point for creating winning…
More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become…
With AI top of mind for every IT leader, discover how these new AI launches are driving productivity and efficiency for IT teams.
Optimising your sales process streamlines lead qualification, resource allocation and enables your sales teams to close deals more efficiently, achieve higher conversion rates, and maximise revenue. Learn more with Salesforce ANZ.
For three days, our feet barely touched the ground at Dreamforce 2023 in San Francisco. Now, we’re ready to hit the ground running with everything we learned at the AI event of the year.
AI can be your helpful digital assistant, handling time-consuming, tedious tasks so you can focus on creating campaigns that win.
Find out about Dreamforce 2023 and how its focus on AI, data and CRM will transform your approach to business and innovation. Whether you’re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here’s what you can expect.
A new survey of 2,400 shoppers and 1,125 retail leaders in 17 countries indicates that the retail industry is again on the precipice of major disruption. After just a few months in the…
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
The beautiful Salesforce Tower Sydney has officially opened. Learn about this iconic new building and how it has been optimised to improve the employee experience.
