“Digital transformation” was a word we couldn’t get enough of in 2020. As businesses looked to “pivot” (another 2020 word) their service and products online, memes around digital transformation and automated workflow circulated.…
Customer journey mapping. Marketing jargon or a valuable concept that leads to results? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.
Ever tried to research business technology only to find yourself buried under an avalanche of acronyms? Fear not – demystification begins here!
In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.
The past 12 months have been transformational for the sales profession, with sales reps and leaders adapting overnight to find new ways of selling and engaging their customers.
More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.
Building teams, reaching goals, and keeping the work and the motivation flowing aren’t easy. These are our proven tactics to boost productivity and efficiency in any workplace environment.
Longtime counsellor and career development coach Dr Timothy Hsi shares his tips for future-proofing ourselves and our wellbeing during the Fourth Industrial Revolution.
Cloud computing is the new normal, and every small business should be embracing it. Here’s five ways it will solve many of your challenges.
