A woman calls into a car company for help with the car she just purchased because the seats aren’t adjusting properly when installing her childrens’ car seats.
siness environment where marketers must provide greater value to the organisation, while avoiding drowning under a data deluge, it makes sense that more marketers are unlocking the power of data management platforms (DMPs).
We’ve just wrapped up Salesforce’s Earth Month activities that raised awareness and provided practical advice to help our Ohana work and live more sustainably.
When delivering a technology platform implementation, there have to be some pitfalls.
In terms of what marketers want right now, we’ve heard several themes emerge over and over again in the past year, and they’re all related to customer data management.
Customer service is any interaction, online or off, that a customer or prospect has with your company. It includes the entire experience, from initial contact to final sale and beyond.
Forrester research finds healthcare providers need to focus on patients to improve outcomes. But 61% have ineffective systems to manage the patient lifecycle.
Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it.
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The Fourth Industrial Revolution is seeing artificial intelligence (AI) and other emerging technologies fueling innovation, digital transformation, and disruption across every single industry.
