The age of the empowered consumer is here and it’s causing major shifts in the sales landscape. While customers are becoming more connected – giving businesses almost infinite opportunities to reach them – they’re also gaining the ability to avoid salespeople or advertising material by being able to find everything they need online.
Customer service has entered a new omnichannel era, with customers using a range of channels to connect. Hence, the customer service charter needs a rewrite.
Artificial intelligence is increasingly a part of how businesses stay competitive – they’re using it to predict customer behaviour, automate tasks, personalise customer experiences, manage supply chains and more.
The countdown is on to Salesforce World Tour Sydney 2019. With the full agenda announced for the 6 March event, there’s a lot to be excited about! From inspiring speakers and live demonstrations to customers sharing their success stories, here’s nine things to look forward to:
The key to improving your customer experience (CX) lies in ensuring your employees have a good experience (EX).
Sales and marketing is critical to the success of a small business. Yet, in today’s market, it’s no longer viable for sales and marketing to operate in silos. They have to be collaborating, and they need the technology to do so.
The digital age has brought about an accelerated pace of change, and it’s no secret many organisations are struggling to keep up. Technology is changing fast, market turbulence is the norm, and customer’s…
Get ready to blaze new trails to customer success, because Salesforce World Tour is returning to Sydney, and it’s bringing a fun-filled day of innovation, learning, career transformation and giving back.
Something has been concerning me about some conversations and topics at marketing events over the last few years. Of course there has been lively discussion about the latest technologies and that facilitates customer focused approach to business. This has been topical as in the latest Connected Customer report, where 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. But then the conversation often moves towards about the fact that marketers need to have a greater impact on, and a seat at, the board table.
