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Salesforce Staff
The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
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Companies constantly seek ways to optimise their sales and marketing strategies in the competitive business landscape. One crucial aspect of this optimisation process is lead qualification, the process of determining the potential and…
Managing your sales pipeline lets you catch tiny problems before they become big.
Learn everything you need to know about how to generate sales leads and convert them into customers.
What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often…
In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence…
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Unlock Customer Appeal: Discover the Power of a Compelling Value Proposition, crafting resonance and elevating your brand effortlessly.
Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce.
Digital transformation leverages digital technologies to improve business processes and deliver customer value. Discover the impact of digital integration here.