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Stephanie McCredie
author title Senior Director, Asia Pacific MarketingStephanie McCredie is a Senior Marketing Director at Salesforce, responsible for Account Based Marketing across Asia Pacific. With 25 years experience in B2B marketing, Stephanie and her team enjoy helping clients to innovate, transform and grow by using in-depth real-time customer insights to deliver personalised, cross-channel experiences at any point in their journey. Stephanie believes that great customer experiences are fundamentally about a human connection which can be enhanced and supported by innovative and predictive technology.
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Account-based marketing programs are emerging as a new powerhouse — these are some top trends to watch.
Thinking about launching account-based marketing (ABM), or currently growing a fledgling program?