Discover what CPA is and how to calculate this fundamental metric in your marketing strategy. Learn to improve efficiency, optimisation, and success with cost per acquisition.
You already know what ROI means, but do you know what ROAS is? This metric is also super important for the health of your business. Check out more here.
We’ve assembled a playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment. And it’s just a 5-minute read.
Of all the technologies that have emerged during the Fourth Industrial Revolution, artificial intelligence has had the most dramatic impact on business.
Advertising is undergoing its biggest revolution since digital ads were introduced in the 1990s — and it’s all thanks to data.
