Analytics

Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall.

The use of emerging technologies to drive innovation hinges on the ability to unlock data from back- and front-end systems. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s…

Artificial intelligence makes light work of the challenges faced by sales teams by automating the time-consuming admin load to make time for all-important human connections.

siness environment where marketers must provide greater value to the organisation, while avoiding drowning under a data deluge, it makes sense that more marketers are unlocking the power of data management platforms (DMPs).

As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.