Artificial Intelligence

Explore the world of possibilities with Machine Learning. Learn insights, enhance decision-making, and how to revolutionise processes with Salesforce.

When your agents and AI team up, they can transform customer service for everyone. Here’s how you can begin using this technology today.

Understand your data. Transform your business into a productive, efficient machine with generative AI for data analytics. 

With AI top of mind for every IT leader, discover how these new AI launches are driving productivity and efficiency for IT teams.

Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.

AI can be your helpful digital assistant, handling time-consuming, tedious tasks so you can focus on creating campaigns that win.

Find out about Dreamforce 2023 and how its focus on AI, data and CRM will transform your approach to business and innovation. Whether you’re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here’s what you can expect.

A new survey of 2,400 shoppers and 1,125 retail leaders in 17 countries indicates that the retail industry is again on the precipice of major disruption. After just a few months in the…

New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.

With AI, you can better meet your customers' needs and give them the personalised service they expect from their bank.