As consumer needs and expectations continue to evolve, marketers, the custodians of customer experience, must refocus and accelerate their transformations.
These days consumers and businesses no longer think of artificial intelligence (AI) as something from a sci-fi movie or book – that’s because AI is now part of everyday life. Just think of Netflix’s suggestion algorithm, Uber’s location algorithm and even Tinder’s matching algorithm – all business models powered by AI to help drive consumer decisions.
Artificial intelligence is automating and streamlining the time-consuming and complex processes associated with managing channel partners. Here’s four ways to empower your partners to boost their performance.
I'm not concerned about AI superintelligence ‘going rogue’ and challenging the survival of the human race – that science fiction is unsupported by any scientific research today. But I do believe we have to think about any unintended consequences of using this technology.
Artificial intelligence makes light work of the challenges faced by sales teams by automating the time-consuming admin load to make time for all-important human connections.
For Australian manufacturers looking to compete at a global level, it’s time to look past automation on the factory floor. Here are five ways to optimise productivity across functions.