Artificial intelligence is increasingly a part of how businesses stay competitive – they’re using it to predict customer behaviour, automate tasks, personalise customer experiences, manage supply chains and more.
The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…
Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,…