How you approach brand marketing will make all the difference in securing customer loyalty for years to come. Here’s how you can optimise your digital marketing strategy so it’s authentic to your brand.
Your online store without the front-end – the theme, the delivery layer that you’ve worked so hard on – that’s what customers want now. They don’t know that though. They just know some retailers let them shop easily anywhere, and that they want to shop with retailers that meet them where they are – even as that ‘where’ changes.
Right now, it seems like everyone is talking about the current state of the world.
