More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.
Salesforce Live: Australia and New Zealand is good at taking us by surprise and this session’s game show format certainly did that. No matter who you were cheering for — Trailblazing customer or home team — everyone came out grinning. Marketing strategies have never been more fun – or more sparkly.
Angus McDonald, CEO of Barbeques Galore, shares the transformation that has super-charged the creation of the ultimate barbecue experience for the customer. From daydreaming about the features of their dream barbecue to producing…
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
Salesforce Live: Australia and New Zealand’s premiere episode covered a lot of topics: from innovation acceleration to equality and intersectionality.
Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.
Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.
It was tempting to say ‘innovation wow’ and throw a match over our collective shoulders as we headed into 2021.
Our premiere episode of our very first Salesforce Live: A&NZ series went live yesterday. Here is our episode wrap-up – there was so much goodness we couldn’t hold back!
