With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they even begin.
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Michelle Anderson, Chief Digital Officer at The Warehouse Group, shares more about customer lifetime value and why the benefits of measuring CLV is worth the challenge.
Customer journey mapping. Marketing jargon or a valuable concept that leads to results? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.
A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process.
We’ve all heard the phrase ‘big data’, but when you see the numbers it’s clear that ‘big’ doesn’t really cut it.
Think you know everything about sales funnels? You might find there’s more to them than you realised.
Marketing funnels and customer journey maps: they are two phrases you will likely come across in any discussions of marketing today.
We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings.
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
