Even without big budgets and dedicated customer service staff, startups can nonetheless provide the kind of customer experience (CX) that more established companies dream of.
It all started with a carry-on bag. It's one of my favourites — a dark navy with black piping by a well-known luggage manufacturer. I I splurged and paid quite a bit but felt reassured as it came with warranty and assurance by the sales rep that I wouldn’t even be needing it. I felt good about my purchase and even better about the brand.
When delivering a technology platform implementation, there have to be some pitfalls.
In terms of what marketers want right now, we’ve heard several themes emerge over and over again in the past year, and they’re all related to customer data management.
Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it.
The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.
Salesforce World Tour Sydney 2019 is tomorrow and we can’t wait to show you everything we’ve been working so hard on behind the scenes!
The Salesforce World Tour is only a couple of days away and the buzz is definitely building. Last year was my first time attending this event and I have to admit to being…
The age of the empowered consumer is here and it’s causing major shifts in the sales landscape. While customers are becoming more connected – giving businesses almost infinite opportunities to reach them – they’re also gaining the ability to avoid salespeople or advertising material by being able to find everything they need online.
Customer service has entered a new omnichannel era, with customers using a range of channels to connect. Hence, the customer service charter needs a rewrite.
