Sales is a very human discipline, so it makes sense that some sellers are hesitant about the benefits of AI. Discover how a collaborative approach with AI not only preserves but enhances the personal touch in sales, for stronger and more meaningful customer connections.
Data privacy laws in Australia are changing for the first time since 1988 in the wake of high-profile data breaches. Damien Murray, Lead Solution Engineer at Salesforce explains why businesses need to act now to comply with the updates or risk their bottom line and reputation.
Understand your data. Transform your business into a productive, efficient machine with generative AI for data analytics.
More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become…
While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.
Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
