Industry Reports Archives

June 30, 2021

Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.

Customer Engagement
Research
Industry Reports

Salesforce

May 25, 2020

The State of Marketing Report reveals the trends driving marketing — they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.

Customer Engagement
Marketing
Research

Industry Reports

Meeting the Challenge of Improving Customer Experience in Manufacturing

2020 Marketing Trends: Real-Time Engagement, AI, Empathy, ABM and More